NICOLE S.

10 RAW TALENTS. 2 COUNTRIES. 1 UNITED ROAR.

 

There’s a tiger in all of us. All we need is a stage to shine.

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In a market that is used to beer adverts that feature celebrities gulping beer, we took a different approach and created a pop-up event that showcased the best emerging talents from the Tiger ROAR Collective.

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We partnered with the Singapore Tourism Board to bring Singaporean and Japanese talents together to create exciting food, art, music and fashion. One that’s re-imagined by aspiring chefs, artists, musicians and fashion designers.

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We also introduced Japan to a new way of drinking Tiger draft beer with the BLADE machine – a revolutionary counter-top system made for small spaces.

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In doing so, we gave consumers the ultimate Tiger Beer experience unlike any other.

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This year-long effort bagged two wins at Markies 2020:

Most Creative Event - Silver

Most Effective Use (Event) - Bronze