NICOLE S.

2 JAPANESE YŪKI TALENTS. 415K IG FOLLOWERS. 1 SOCIALLY LED TOUR OF SINGAPORE.

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As part of an aggressive expansion into Japan,  Tiger Beer has been collaborating and championing emerging creative talents  who embody the spirit of YŪKI (courage).

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We created an IG adventure to support the overall YŪKI brand campaign, led by VisitSingapore’s followers on Instagram. They got to vote what street food the Japanese YŪKI talents would eat and where they would visit.

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With a plethora of street food choices and a garden city that is Singapore, both YŪKI talents saw a different side to The Little Red Dot they never knew, with the help of Instagram and two local raw talents as their personal tour guides.

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After an unexpected and eventful day in Singapore, our two lovely guests went back to Japan with newfound inspiration for the masterpieces they’ll be creating at TIGER ROAR: YŪKI EDITION.