NICOLE S.

Overview:

In the bustling world of advertising, sometimes you're presented with a challenge that demands a fresh approach. That's precisely what happened when McDonald's Singapore approached us with their Mobile Order Re-hit campaign brief. The goal was clear: reinvigorate interest and engagement with McDonald's Mobile Order service.

 

 

The Challenge:

McDonald's Mobile Order is an incredible innovation, but it was time to give it a new lease on life. The regular day-to-day brief needed a shot of creativity that would capture the hearts and minds of Singaporeans and transform this campaign into something memorable.

 

 

The Creative Vision:

Inspired by the vibrant culture of Singapore and the love for music and food, I decided to take the ordinary and make it extraordinary. Our solution? A music video, complete with a catchy rap that would resonate with the audience and breathe new life into Mobile Order.

 

 

Execution:

To bring this vision to life, our team got to work. We collaborated with talented musicians and artists to compose a memorable tune that would become the anthem of Mobile Order. After fine-tuning the lyrics to ensure they spoke to the convenience of Mobile Order service, we recorded the track, ensuring every beat and rhyme was perfect.

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But that was just the beginning. To truly captivate our audience, we needed a visual spectacle. We enlisted the incredible talents of Tosh Rock and Jin Yinji to star in our music video. Their charisma and energy were the perfect fit for the campaign.

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The video shoot was a whirlwind of creativity and excitement. A McDonald's restaurant was transformed into the background of our music video. Every scene was meticulously planned to sync perfectly with the lyrics and music, creating a seamless blend of entertainment and advertising.

 

 

Results:

The impact of our campaign was undeniable. The client was not only impressed but genuinely excited about the work we had done. They couldn't help but mention that Singapore, out of all their markets, had witnessed the highest recall and usage rate of Mobile Order since the campaign's launch.

 

 

Conclusion:

The McDonald's Singapore Mobile Order Re-hit Campaign was a testament to the power of creativity and innovation in advertising. By turning a routine brief into a music video extravaganza, we not only met our client's objectives but exceeded their expectations. It was a true collaboration of talent, and the results spoke for themselves. This project reaffirmed my belief that creativity knows no bounds, and with the right team, anything is possible in the world of advertising.