Tiger Beer Singapore - The Day Before
A NATIONAL DAY FILM THAT DIDN’T AIR ON NATIONAL DAY.
We all celebrate 9 Aug, the day of Singapore’s independence.
In fact, that’s what we usually do: Celebrate the actual day of our achievements.
Yet, it’s actually the day and days before that really mattered.
The struggle. The perseverance. The anguish.
These mean more to a person’s, a company’s, or a nation’s success, than the actual day of success.
So while the whole nation geared up for 9 Aug with ads about the big day,
we made a film about 8 Aug instead, that aired ONLY on 8 Aug itself.
In doing so, we made the day before National Day the day to remember instead.
We were rewarded for being bold and won a Gold Markies in Most Effective Use in TV/Video Advertising.