National Reading Movement
By National Library Board Singapore
Photo credits: The Coffee Cart
NLB wanted to increase e-book downloads and they had coffee to giveaway!
So we went back to them with A Cuppa Read. In collaboration with Singaporean artist, Boon Choon Kwan, we turned book covers into coffee art. We held two art exhibitions showcasing 8 masterpieces created using coffee and inspired by various books on the NLB Mobile app.
Singaporeans are encouraged to download the NLB Mobile app, and read the books that inspired the artworks. They also get a postcard with one of the eight artworks printed on it and a free cuppa coffee on the spot!
We also had The SmartLocal SG come down and cover the event.
Great coffee and a good read, what's not to love?